Optionality Is Built Early, Not When You’re Ready to Exit
- kenfairgray
- Jun 13
- 1 min read
Mike Warmington is a director at Platform 1, a Newmarket-based specialist firm that has spent 15 years helping founders exit their businesses differently — maximising value, protecting what they have built, and transitioning gradually into the next stage of life beyond the grind of a 40+ hour week.
This is what Mike says:
Optionality Is Built Early, Not When You’re Ready to Exit. This something that some owners only realise too late...
Your best options exist before urgency shows up.
Before:
-burnout
-health issues
-a key staff exit
-the next adverse global event
-market shifts that you can’t control
Once pressure arrives, decisions become reactive instead of strategic.
Starting now doesn’t mean committing to an exit.
It means:
-understanding your real options
-reducing risk
-designing the future on your terms
Waiting feels safe. But it trades control for hope, and hope is not a strategy...
If you’re still enjoying your business, that’s exactly when planning works best.
Contact Platform 1 about your options, including some you may not have even heard of. Ken Fairgray +64-21-494-770 | kenfairgray@platform1.co.nz
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